The fact that this commercial is shot with a camera phone blows my mind. It takes away the excuse of “I don’t have the equipment to [fill in the blank].”
Quit making excuses and go tell your story. If it’s good enough for Bentley and Apple, it’s good enough for me.
*disclaimer: I’d be remiss not to mention the fact that many would-be film makers out there have access to top of the line equipment, but still don’t make a product this good. It comes down to practice and honing your craft. The tools are simply a means to an end. The artist is the one that makes the story special.